China, digital and brand collabs: Here’s what’s next for Papinelle
Inside Retail
AUGUST 18, 2021
Founded by Renae James in 2003, Papinelle sells pyjamas and loungewear made out of natural fibres, such as organic cotton and silk, through a handful of its own stores in Australia and New Zealand and wholesale partnerships with Nordstrom and Dillard’s in the US. Global expansion and marketing. Brand collabs.
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