‘Not about products’: The genius of Moncler’s global, digital runway event
Inside Retail
OCTOBER 14, 2021
Then one-by-one, viewers were introduced to 11 Moncler Genius collections by various designers interpreting their vision of the Moncler brand. A new-age designer initiative. In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today.
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