Retail Focus

SEPTEMBER 13, 2021

From the terracotta so typical of Italian architecture to the sinuous curves and lines of the cars themselves, every element of the store has been carefully thought through by the design studio to reflect the legacy of this world famous company. . I was hooked. What struck me was that it was a sport where design was the winner.

Architecture 162

Architecture Hobbies Display Interior 162

Dezeen

OCTOBER 21, 2021

A three-tiered shelf displays lifestyle items. The same material also forms other elements across the interior such as door handles, side tables and slender plinths for displaying shoes. The rear of the store is lined in gold leaf. Read: Fashion brand Forte Forte "drowns" its Rome store in green onyx.

Boutique 95

Boutique Interior Harmony Contrast 95

Dezeen

JUNE 8, 2024

Arora explained that the wide floorplate and tall ceilings of the lower ground floor "lends itself well to the exclusive, by-appointment-only, bespoke nature of the business, and of the product too — the lack of natural light being conducive to the controlled lighting necessary for jewellery display".

Architecture 121

Architecture Artistic Art Space 121

Dezeen

MARCH 31, 2022

The amount of garments on display is minimal, with single dresses suspended delicately from various squiggly formations of gold wire. Giada Forte and her brother Paolo Forte founded the Italian fashion brand in 2002. The changing rooms were placed in a rounded gold booth. The lighting was informed by the work of James Turrell.

Balance 80

Balance Boutique Rhythm Interior 80

Design Wanted

APRIL 23, 2021

This agency formed the basis for SMOOL, the design studio I founded in 2002. My motto ‘enjoy everyday design’ is all about taking delight in everyday products because they are well designed – I design products for use in daily life, not for display in a museum. It forces you to think about lines, shapes and proportions.

Design 98

Design Concept Form Interior 98