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Ferrariā€™s flagship store in Milan combines heritage and innovation

Retail Focus

From the terracotta so typical of Italian architecture to the sinuous curves and lines of the cars themselves, every element of the store has been carefully thought through by the design studio to reflect the legacy of this world famous company. . I was hooked. What struck me was that it was a sport where design was the winner.

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Forte Forte's Tuscan boutique features subtle nautical details

Dezeen

We also had an opportunity to work on unprecedented balances and harmonious contrasts. The rear of the store is lined in gold leaf. But at the rear of the store, the material palette turns more decadent with gold leaf lining a boxed-in mezzanine level as well as a door leading to the back-of-house facilities.

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Forte Forte's first US store features golden changing rooms and balancing stones

Dezeen

Vattilana described the brand's Los Angeles store as a space that "echoes the volumes and lines of Californian modernism," as it follows a group of uniquely designed Forte Forte stores in locations such as Milan and London. Giada Forte and her brother Paolo Forte founded the Italian fashion brand in 2002.

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