Kurppa Hosk reveals Olympics-inspired rebrand for Nordic sports giant XXL
Design Week
JULY 8, 2021
Established in Oslo, Norway in 2001, XXL offers a wide selection of sports gear in its large-scale stores. Kurppa Hosk also created a graphic pattern – or “fifth element” – which is founded on a “perfect 60-degree triangle”, Kurppa says.
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