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Pierre Yovanovitch opens design gallery in New York City penthouse

Dezeen

French designer Pierre Yovanovitch has opened his first US showroom and gallery in Manhattan's Chelsea neighbourhood, displaying over 80 pieces from his own furniture brand. Throughout, exposed ceiling joists and ductwork are paired with dark wood flooring and whitewashed brick, typical of a New York loft space.

Design 117
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Storytelling in retail design

CAAD

Nowadays, stories move the world , which is why they are a clear trend in retail marketing. Thus, the use of narratives or stories in retail marketing helps us to convince the customer to choose our product, to remain loyal to it and to feel part of something. © Copyright. © Copyright.