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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

In 2001, sales in November accounted for 8.8% Contrast this to shopping during BFCM where the focus is almost entirely on price and bargain hunting. Consider this; last year retail sales in November rose 5.8% while online spend during the month increased 22.8%. of the total for the year. Fast forward 20 years and this figure was 9.5%.

Consumer 246
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Classic Review: Positioning by Al Ries and Jack Trout 

Trade Show Booth Companies - Trade Group

That’s how many mid-market, emerging brands navigating an overcrowded marketplace feel like. In the 70s, when positioning burst on the scene, advertisers and marketers shifted their language. The key takeaways: Marketing is a battle for the mind. Marketing is not about changing minds. What is Positioning? Core Concepts

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Council of the EU agrees on proposal to regulate ESG ratings providers

Eye on ESG

It is intended to provide information to market participants about the relationship between the entity, instrument and/or product and ESG-related issues, which are becoming an increasingly important consideration for investors and other stakeholders.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Transforms Shoppers into Brand Advocates – Creating raving fans who tout your benefits is a free form of relationship marketing. By contrast, Lululemon Athletica kicked up sales 23% to $916 million in the third quarter of 2020 thanks in part to its loyalty program 9. 2001, October 25). 2021, April 29). Reichheld, Fred.

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17 Inspiring Jewellery Shop Designs

Barber Design

Differentiation is critical for retail brands and as you will see from our contrasting list here, there are plenty of different ways for jewellery stores to express themselves and their brand message, with authentic stories expressed through both their interior and customer experience design. Drop us an email to studio@barberdesign.co.uk

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Storytelling in retail design

CAAD

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. Nowadays, stories move the world , which is why they are a clear trend in retail marketing. We are talking about going beyond mere eye-catching design.

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Cult fashion brand Dissh opens first NSW store with pre-loved furniture

Inside Retail

A family affair Founded on the Gold Coast in 2001, Dissh is an Australian fashion brand that is owned, run, and led by women. Since 2020, the brand has expanded into global markets including the US, Canada, UK, Ireland and Europe. Dissh-designed products can only be purchased directly online and in-store.

Fashion 261