How to ensure Black Friday doesn’t become the nightmare before Christmas
Inside Retail
NOVEMBER 6, 2022
In 2001, sales in November accounted for 8.8% Contrast this to shopping during BFCM where the focus is almost entirely on price and bargain hunting. Consider this; last year retail sales in November rose 5.8% while online spend during the month increased 22.8%. of the total for the year. Fast forward 20 years and this figure was 9.5%.
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