Dreamfarm’s Alex Gransbury on the price of patents and Kmart’s Anko juicer
Inside Retail
JANUARY 14, 2025
Last week, a new addition to Kmarts product range made Alex Gransbury rethink his approach to patenting. He was on a call with one of his Dreamfarm employees when he first heard that one of his inventions had been copied and pasted. For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations.
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